We concentrate our efforts on longer form content at ReviewMyScript.com. Even just calling it content seems dirty but the word has come to encapsulate a great many things in this day and age of social media and instant gratification.
When we talk about short-form content, we mean TikTok videos, Instagram Reels and YouTube Shorts, which typically demand concise, engaging and visually-enticing scripts.
So, what can you do to make sure you hit the right marks? Listen up because we’ve got some great ideas on how to improve your game with scripts. Yes, it still helps to have a structured approach.
As everyone knows in this time where no one’s got time and there’s an absolute mountain of entertainment options… you’ve got to hook your audience in seconds flat. A strong opening means grabbing your viewer’s attention with an engaging question, a surprising comment or a visually-striking moment. This will help you establish your content’s intrinsic entertainment value.
It seems obvious, but you’ve got to keep things short, sharp and punchy. The name of the game is brevity, getting to the point and doing it in an efficient way. Cut the fat by removing anything that isn’t absolutely necessary and you’ll find your message will be more concise.
Take a look around you. See what’s working wonders for other short-form content creators. Getting inspiration from other videos can be an excellent launchpad to figure out what’s working and what gets you excited. Follow that feeling and find your own niche. Immersing yourself in this arena can help you see trends. Stay receptive to what’s happening and use the knowledge to craft your own winning content.
It’s no secret, the world is drawn to visuals over words. This is why video content is far more engaging than written content. So keep your script dynamic with strong visual storytelling and eye-catching hooks to sustain interest.
What’s the point of your video? Getting to the call to action ensures your audience knows what you want them to do. Adding your call-to-action at the beginning or end of your video can serve as a better springboard or follow-through.
Use sound design to enhance your short-form content through atmosphere, mood and tone. Underscore the feel of your video by using music that matches the tone and style of what you’re after. By appealing to more senses, this will make your content more memorable.
Being on target and cutting to the chase is what short-form content is all about. This extends into your use of language. You want to be relatable, so pick your words wisely and use strong verbs to escalate interest, urgency and hype.
Remember to keep your stuff entertaining but above all, authentic. Your personality needs to come through so that you can better connect with your audience. Remember to keep things upbeat and fun so that your viewers resonate and return for more.
When it comes to these short, sharp burst videos it pays to test what works. Refine your form by doing A/B testing and getting audience feedback. Take a look at what viewers are saying and try to sift through the criticism to find trends or monitor the metrics to see what’s performing best.